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RAABA INTERNATIONAL CULTURAL ACADEMY
Affiliated - American Institute of Culture and Management , USA and International Peace and people welfare trust, India
AfterSchool Program
“Enrichment beyond the classroom”
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CALL US: 91- 96 00 11 27 14
Incorporated in Government of India - CIN - U80903TN2022PTC157848 - Raaba Media
Inrodution
Raaba International Cultural Academy (RIC Academy) is a proud and prestigious institution dedicated to promoting creativity, artistic expression, visual communication, design excellence, and professional skill development through structured arts education.
The academy continuously supports art students, teachers, designers, illustrators, schools, colleges, art academies, cultural institutions, creative professionals, and individual learners by providing systematic learning opportunities, professional assessment, certification programs, exhibitions, competitions, and platforms to showcase their creative abilities.
With a strong commitment to educational, cultural, artistic, and personal development, Raaba International Cultural Academy has organized more than 500 events, creating valuable platforms for students, teachers, artists, designers, performers, and learners to participate, present their work, develop confidence, and receive recognition. Through these initiatives, the academy has proudly provided opportunities to more than 5,00,000 artists, students, performers, and learners, helping them gain exposure, appreciation, confidence, and recognition on prestigious platforms.
The Commercial Arts Grade Examination conducted by Raaba International Cultural Academy is designed to provide structured learning, progressive assessment, professional evaluation, and recognized certification for students studying drawing, painting, illustration, advertising art, visual communication, graphic design, branding, packaging, and digital media.
The examination follows a carefully planned eight-grade system, supporting learners from foundational drawing and colour studies to advanced commercial design, creative campaigns, professional portfolio development, and final design projects.
The grade examination helps learners develop essential knowledge and practical abilities in:
-
Freehand drawing and observational drawing
-
Line, shape, form, texture, space, and tonal value
-
Colour theory and colour application
-
Still-life and nature drawing
-
Human figure and character illustration
-
Composition and visual balance
-
Decorative design and motif development
-
Lettering and typography
-
Poster and advertisement design
-
Visual communication and information design
-
Logo and brand identity development
-
Packaging and product presentation
-
Publication and brochure design
-
Photography and image composition
-
Digital drawing and graphic design
-
Social-media and promotional design
-
Creative campaign development
-
Professional portfolio presentation
-
Copyright, originality, ethics, and responsible design
Each grade is carefully designed to support progressive skill development. Students begin with basic line exercises, shapes, object drawing, colour mixing, simple compositions, and decorative designs before advancing to illustration, typography, advertising, branding, packaging, publication design, digital art, photography, campaign development, and professional portfolio presentation.
The practical syllabus enables students to improve observation, drawing accuracy, creativity, composition, colour application, visual storytelling, design thinking, technical skill, originality, and presentation quality. Learners are guided to develop ideas from initial sketches and reference studies through concept development, refinement, final execution, and professional display.
The theory syllabus helps students understand the meaning and purpose of Commercial Arts, elements and principles of design, colour theory, illustration, typography, advertising, branding, packaging, publication design, visual communication, photography, digital media, printing concepts, copyright, professional ethics, and responsible creative practice.
Through structured practical examinations, written theory assessments, project work, portfolio evaluation, presentations, and viva voce, learners can measure their development and receive valuable recognition for their creativity, technical ability, dedication, originality, and achievement.
Raaba International Cultural Academy offers a wide range of educational, cultural, artistic, and skill-based learning programs for school students, college students, teachers, institutions, academies, and individual learners. With experienced educators, professional trainers, and carefully structured assessment methods, we aim to create meaningful learning experiences that extend beyond conventional classroom education.
We strongly believe that every learner possesses unique creative potential and the ability to communicate ideas through art and design. Through our carefully designed grade examinations, certification programs, training opportunities, exhibitions, and presentation platforms, we help students strengthen their artistic abilities, express their imagination, evaluate their progress, build confidence, and receive recognition at various levels.
Our mission is to promote quality arts education, nurture creativity, preserve artistic and cultural values, encourage innovative thinking, empower teachers, support students, and create valuable opportunities for every learner to grow with imagination, confidence, discipline, originality, professionalism, and excellence.
Raaba International Cultural Academy (RIC Academy) is registered and incorporated under the Government of India. It is affiliated with the American Institute of Culture and Management, Connecticut, United States of America, and operates as a subsidiary of Raaba Media. The academy is also affiliated with the International Peace and People Welfare Trust, India.
About Our Grade Examination
Commercial Arts is a dynamic field that combines artistic creativity, visual communication, technical skill, and practical design. It plays an important role in advertising, publishing, branding, packaging, education, media, business promotion, and digital communication.
At Raaba International Cultural Academy (RIC Academy), our Commercial Arts Grade Examination is designed to encourage students to develop their artistic and design abilities through a structured, progressive, professional, and meaningful learning system.
Our grade examination helps students build a strong foundation in drawing and visual arts while developing the practical skills, theoretical knowledge, creativity, originality, and presentation abilities required for academic, commercial, and professional applications.
The examination follows a carefully planned eight-grade structure, beginning with basic drawing, colour studies, and decorative design before gradually progressing to illustration, typography, advertising, branding, packaging, publication design, digital media, creative campaigns, portfolio development, and professional design projects.
Areas Covered in the Grade Examination
Students receive progressive training in:
-
Freehand and observational drawing
-
Line, shape, form, texture, space, and tonal value
-
Still-life, nature, and environmental drawing
-
Colour theory, mixing, harmony, and application
-
Composition and visual balance
-
Decorative design and motif development
-
Human figures, facial features, and character drawing
-
Illustration and visual storytelling
-
Hand lettering and typography
-
Poster and advertisement design
-
Symbols, pictograms, and visual communication
-
Logo and brand identity development
-
Packaging and product-label design
-
Publication, brochure, and book-cover design
-
Photography and image composition
-
Digital drawing and image editing
-
Social-media and promotional design
-
Advertising and awareness campaigns
-
Portfolio development and professional presentation
-
Copyright, originality, ethics, and responsible design practices
Practical Training
The practical syllabus helps learners develop:
-
Observation and drawing accuracy
-
Hand control and technical ability
-
Creative imagination and originality
-
Colour selection and application
-
Composition and visual hierarchy
-
Illustration and visual storytelling skills
-
Typography and lettering techniques
-
Advertising and promotional design abilities
-
Branding and packaging-development skills
-
Traditional and digital art techniques
-
Project planning and design presentation
-
Confidence in individual and group exhibitions
Students begin with simple line exercises, basic shapes, object drawing, colour mixing, decorative patterns, and picture compositions. As they progress through the grades, they learn illustration, lettering, poster design, advertising layouts, branding, packaging, publication design, digital art, photography, campaign development, and professional portfolio preparation.
Learners are guided through every stage of the creative process, including:
-
Understanding the design requirement
-
Research and reference collection
-
Idea generation
-
Thumbnail sketches
-
Concept development
-
Colour and typography selection
-
Design refinement
-
Final execution
-
Mock-up preparation
-
Professional presentation
Theory Training
The theory syllabus guides students to understand:
-
Meaning and purpose of Commercial Arts
-
Difference between Fine Arts and Applied Arts
-
Elements and principles of art and design
-
Colour theory and colour psychology
-
Composition, balance, contrast, rhythm, and emphasis
-
Drawing, shading, texture, and perspective
-
Illustration and visual storytelling
-
Typography and lettering principles
-
Advertising and target-audience awareness
-
Visual hierarchy and layout design
-
Branding and brand identity
-
Packaging and publication design
-
Photography and digital-media principles
-
Raster and vector graphics
-
Resolution, colour modes, and file formats
-
Printing and digital-production basics
-
Copyright, trademark, licensing, and plagiarism
-
Originality, professional ethics, and responsible use of creative technology
-
Portfolio preparation and presentation techniques
Progressive Eight-Grade System
Each grade is carefully planned to support step-by-step development:
-
Grade I – Foundations of Drawing and Colour
-
Grade II – Observation, Composition, and Decorative Design
-
Grade III – Illustration, Lettering, and Applied Art
-
Grade IV – Advertising Design and Visual Communication
-
Grade V – Branding, Packaging, and Publication Design
-
Grade VI – Digital Art, Photography, and Media Design
-
Grade VII – Creative Campaigns and Professional Portfolio Development
-
Grade VIII – Advanced Commercial Arts and Final Design Project
This progressive system enables students to learn according to their age, artistic ability, experience, available resources, and teacher’s guidance.
Professional Evaluation and Certification
Students are evaluated through suitable combinations of:
-
Practical art examinations
-
Written theory examinations
-
Viva voce
-
Drawing and colour exercises
-
Illustration and design projects
-
Poster and advertisement creation
-
Branding and packaging assignments
-
Digital-design work
-
Portfolio evaluation
-
Project presentation
-
Final design project at senior grades
The examination assesses not only drawing ability but also:
-
Creativity and originality
-
Observation and technical skill
-
Composition and visual balance
-
Colour application
-
Communication of ideas
-
Relevance to the given design brief
-
Neatness and finishing
-
Responsible use of references and technology
-
Theoretical understanding
-
Portfolio organization
-
Professional presentation
Successful candidates receive certification for each completed grade, providing valuable recognition for their progress, creativity, technical ability, dedication, and achievement.
Through this program, Raaba International Cultural Academy (RIC Academy) aims to promote quality Commercial Arts education, nurture creativity, encourage innovative thinking, empower art teachers, and inspire students to grow with imagination, confidence, originality, discipline, professionalism, and excellence.
Our goal is to make Commercial Arts education systematic, accessible, practical, and meaningful while guiding every learner to transform creative ideas into powerful visual communication and professionally presented design.
Who Can Apply?
The Commercial Arts Grade Examination is suitable for:
-
Beginners beginning their creative arts journey
-
Intermediate and advanced art learners
-
School and college students
-
Art-school and design-academy students
-
Learners trained by private art teachers
-
Art teachers and trainers seeking structured assessment
-
Educational and cultural institutions
-
Individual learners seeking certified recognition
-
Students interested in illustration, advertising, branding, and graphic design
-
Learners preparing for advanced studies and careers in creative industries
Students may appear for the appropriate grade according to their age, learning level, artistic ability, training experience, completed portfolio, and teacher’s recommendation.
Why Choose Our Commercial Arts Grade Examination?
Our examination system is designed to support both practical artistic development and theoretical knowledge of Commercial Arts. Students are guided not only to create attractive artwork but also to understand the essential principles of drawing, colour, composition, illustration, typography, advertising, branding, packaging, digital media, visual communication, originality, and professional presentation.
The Raaba International Cultural Academy Commercial Arts Grade Examination follows a carefully structured and progressive eight-grade system, supporting students from foundational drawing and colour studies to advanced commercial design, creative campaigns, professional portfolio development, and final design projects.
The Commercial Arts Grade Examination Helps Students To:
-
Build a strong foundation in drawing, painting, and visual communication
-
Develop observation, imagination, creativity, and artistic confidence
-
Improve freehand drawing, proportion, shading, texture, and composition
-
Understand colour theory, colour harmony, and colour psychology
-
Learn Commercial Arts theory alongside practical creative work
-
Develop skills in illustration, lettering, typography, and layout design
-
Create posters, advertisements, invitations, brochures, and promotional materials
-
Understand logo design, branding, and visual identity development
-
Learn packaging, product-label, and publication design
-
Develop traditional and digital art techniques
-
Improve photography, image composition, and basic image-editing skills
-
Understand target audiences and communicate ideas effectively through design
-
Gain confidence through structured, project-based, and performance-oriented evaluation
-
Receive valuable certification for each completed level of achievement
-
Measure artistic progress through a carefully planned grade structure
-
Develop originality, discipline, time management, and professional presentation skills
-
Prepare for advanced art and design education, exhibitions, competitions, freelance work, creative careers, and professional opportunities
Progressive Development Through Eight Grades
Grades I and II – Foundations of Drawing and Design
Students develop skills in:
-
Line, shape, form, texture, space, and tonal value
-
Freehand and observational drawing
-
Basic object, nature, and still-life studies
-
Primary, secondary, warm, and cool colours
-
Colour mixing and simple colour harmonies
-
Basic composition and visual balance
-
Decorative borders, motifs, and patterns
-
Greeting cards, bookmarks, invitations, and simple posters
-
Neatness, presentation, and responsible use of art materials
Grades III and IV – Illustration, Lettering, and Advertising Design
Students progress through:
-
Pencil shading and texture techniques
-
Human figures, facial features, and character drawing
-
Story, educational, cultural, and social-awareness illustrations
-
Block lettering, decorative lettering, and typography
-
Book-cover, certificate, calendar, and event designs
-
Product and social-awareness posters
-
Advertising layouts and visual hierarchy
-
Symbols, pictograms, signboards, and information design
-
Commercial illustration and visual storytelling
-
Target-audience awareness and ethical advertising
Grades V and VI – Branding, Packaging, and Digital Media
Students develop practical and theoretical abilities in:
-
Logo and brand-identity design
-
Business cards, letterheads, envelopes, and identity materials
-
Product labels and packaging concepts
-
Food, cosmetic, and eco-friendly packaging design
-
Brochures, leaflets, magazine covers, and publication layouts
-
Digital drawing and colouring
-
Image editing, cropping, resizing, and colour correction
-
Social-media posters, digital invitations, banners, and advertisements
-
Product and promotional photography
-
Raster and vector graphics
-
Resolution, colour modes, and common digital file formats
-
Responsible use of digital tools and artificial intelligence
Grades VII and VIII – Creative Campaigns and Professional Development
Senior students are guided in:
-
Advertising and promotional campaign development
-
Social, educational, environmental, and cultural-awareness campaigns
-
Brand research and target-audience identification
-
Mood boards, reference boards, and thumbnail sketches
-
Concept development and visual consistency
-
Advanced illustration and creative storytelling
-
Storyboards and sequential art
-
Professional portfolio selection and arrangement
-
Understanding and responding to a design brief
-
Preparing mock-ups and presentation boards
-
Client communication and design revision
-
Print and digital-production fundamentals
-
Copyright, trademark, licensing, plagiarism, and professional ethics
-
Completion of an advanced final Commercial Arts project
Practical and Theory-Based Evaluation
Students are evaluated through suitable combinations of:
-
Practical drawing and painting examinations
-
Written theory examinations
-
Viva voce
-
Colour and composition exercises
-
Illustration and typography assignments
-
Poster and advertisement design
-
Logo, branding, and packaging projects
-
Publication and digital-media designs
-
Photography and image-composition work
-
Creative campaign development
-
Portfolio evaluation
-
Project presentation
-
Final professional design project at senior grades
The examination focuses not only on drawing ability but also on:
-
Creativity and originality
-
Observation and accuracy
-
Technical skill
-
Composition and visual balance
-
Colour selection and application
-
Typography and layout
-
Effective communication of ideas
-
Relevance to the given design brief
-
Responsible use of references and technology
-
Theoretical understanding
-
Neatness and finishing
-
Time management
-
Portfolio quality
-
Confidence and professional presentation
Through this grade examination, students can evaluate their progress, strengthen their artistic and technical abilities, improve their theoretical understanding, and receive valuable recognition for their creativity, originality, dedication, discipline, and achievement in Commercial Arts.
The Raaba International Cultural Academy Commercial Arts Grade Examination provides every learner with a trusted and professional platform to imagine, create, design, communicate, progress, and succeed with confidence, creativity, originality, professionalism, and excellence.
Our Commitment
At Raaba International Cultural Academy (RIC Academy), we believe that Commercial Arts is not merely the creation of attractive artwork; it is a powerful form of visual communication that combines imagination, artistic skill, creativity, design thinking, technology, and professional purpose.
Through structured learning and regular creative practice in:
-
Drawing and painting
-
Colour theory and composition
-
Illustration and visual storytelling
-
Lettering and typography
-
Poster and advertisement design
-
Branding and visual identity
-
Packaging and publication design
-
Photography and image composition
-
Digital art and graphic design
-
Social-media and promotional design
-
Creative campaign development
-
Portfolio and project presentation
students can develop observation, imagination, originality, technical ability, visual awareness, problem-solving skills, confidence, and the ability to communicate meaningful ideas through art and design.
Our goal is to provide every learner with a trusted, structured, and professional platform to learn, create, design, progress, present, and achieve with confidence. Through our progressive Commercial Arts Grade Examination system, we encourage students to strengthen their practical abilities, improve their theoretical understanding, evaluate their development, and receive meaningful certification for their creativity, discipline, knowledge, dedication, and achievement.
Each grade is carefully designed according to the learner’s age, artistic ability, experience, and level of training. Students begin with foundational exercises in line, shape, colour, object drawing, nature studies, and simple composition before gradually progressing to illustration, typography, advertising design, branding, packaging, publication design, digital media, photography, creative campaigns, portfolio development, and advanced professional projects.
Our examination system places equal importance on:
-
Drawing accuracy and observation
-
Creativity, imagination, and originality
-
Colour selection and application
-
Composition and visual balance
-
Illustration and visual storytelling
-
Typography and layout design
-
Effective communication of ideas
-
Technical skill and quality of execution
-
Advertising, branding, and packaging knowledge
-
Traditional and digital creative techniques
-
Understanding and responding to a design brief
-
Responsible use of references and technology
-
Copyright, ethics, and originality
-
Theoretical knowledge and practical application
-
Neatness, finishing, confidence, and professional presentation
We are committed to promoting quality Commercial Arts education, nurturing creative talent, encouraging innovative thinking, empowering art teachers, supporting students, and creating valuable opportunities for learners to showcase their abilities, receive recognition, and grow with imagination, confidence, discipline, originality, professionalism, and excellence.
Through exhibitions, practical examinations, theory assessments, creative projects, portfolio evaluations, and presentation opportunities, we aim to help every student transform ideas into meaningful visual communication and prepare for advanced studies, competitions, freelance opportunities, and careers in the creative industries.
Join the Raaba International Cultural Academy Commercial Arts Grade Examination and take a proud step forward in your creative journey towards artistic excellence, professional design ability, and confident visual expression.
Commercial Arts
Grade Exam Syllabus
GRADE I
Foundations of Drawing and Colour
Practical Syllabus
1. Line and Shape Exercises
-
Straight, curved, horizontal, vertical, and diagonal lines
-
Thick and thin line practice
-
Circles, squares, rectangles, triangles, and organic shapes
-
Simple pattern development
-
Freehand control exercises
2. Basic Object Drawing
-
Fruits and vegetables
-
Cups, bottles, boxes, and household objects
-
Toys and simple decorative objects
-
Drawing from direct observation
-
Basic proportion and placement
3. Nature Drawing
-
Leaves
-
Flowers
-
Trees
-
Birds and butterflies
-
Simple landscape elements
4. Colour Studies
-
Primary colours
-
Secondary colours
-
Warm and cool colours
-
Colour mixing
-
Flat colouring
-
Simple colour harmony
5. Creative Composition
-
Greeting card design
-
Decorative border
-
Simple poster
-
Festival-themed artwork
-
Picture composition using basic shapes
Grade 1 – Theory
-
Meaning of art
-
Meaning of Commercial Arts
-
Uses of art in everyday life
-
Types of lines and shapes
-
Primary and secondary colours
-
Warm and cool colours
-
Basic art materials and their uses
-
Pencil grades and eraser use
-
Introduction to proportion
-
Importance of neatness and presentation
-
Basic care and storage of art material
Learning Outcomes
-
Students should be able to:
-
Draw basic lines, shapes, and objects
-
Identify primary and secondary colours
-
Create simple decorative compositions
-
Use pencils, crayons, and colours neatly
-
Demonstrate observation and creative expression
GRADE - 2
Observation, Composition, and Decorative Design
Practical Syllabus
1. Object and Still-Life Drawing
-
Two-object composition
-
Three-object composition
-
Fruits with containers
-
Books, vessels, and cloth arrangement
-
Light and basic shadow observation
2. Nature and Environment Drawing
-
Flower studies
-
Plant studies
-
Simple animal and bird studies
-
Village or urban scene
-
Park, garden, or playground composition
3. Colour and Painting
-
Introduction to colour wheel
-
Complementary colours
-
Analogous colours
-
Light and dark tonal values
-
Watercolour or poster-colour techniques
-
Basic wash and blending
4. Decorative Art
-
Geometric patterns
-
Floral patterns
-
Folk-art-inspired borders
-
Motif development
-
Simple textile pattern design
5. Applied Art Projects
-
Bookmark design
-
Invitation card
-
Educational chart
-
Children’s event poster
-
Simple product label
Grade 2 – Theory
-
Elements of art:
-
Line
-
Shape
-
Form
-
Colour
-
Texture
-
Space
-
Value
-
Introduction to composition
-
Foreground, middle ground, and background
-
Colour wheel
-
Complementary and analogous colours
-
Light, shade, and tonal value
-
Decorative design and motifs
-
Difference between fine art and applied art
-
Importance of visual balance
-
Basic presentation methods
Learning Outcomes
-
Students should be able to:
-
Draw simple still-life arrangements
-
Create balanced picture compositions
-
Use basic colour harmonies
-
Design decorative motifs and borders
-
Produce simple applied-art projects
GRADE - 3
Illustration, Lettering, and Applied Art
Practical Syllabus
1. Drawing and Shading
-
Pencil shading techniques
-
Hatching and cross-hatching
-
Stippling
-
Smudging and blending
-
Texture representation
-
Simple three-dimensional forms
2. Human and Character Drawing
-
Basic human proportions
-
Facial features
-
Simple poses
-
Cartoon character creation
-
Expressive faces
-
Costume and accessory studies
3. Illustration
-
Story illustration
-
Children’s book illustration
-
Educational illustration
-
Nature illustration
-
Social-awareness illustration
-
Mythological or cultural illustration
4. Lettering and Typography
-
Block lettering
-
Serif and sans-serif lettering
-
Decorative lettering
-
Hand-drawn title design
-
Spacing and alignment
-
Word-based composition
5. Applied Design
-
Book-cover design
-
Menu-card design
-
Certificate border
-
Event invitation
-
Awareness poster
-
Calendar-page design
Grade 3 – Theory
-
Meaning and purpose of illustration
-
Types of illustration
-
Introduction to human proportions
-
Basic facial structure
-
Types of shading
-
Meaning of texture
-
Introduction to lettering
-
Meaning of typography
-
Serif and sans-serif typefaces
-
Importance of readability
-
Relationship between text and image
-
Basic principles of poster design
-
Cultural sensitivity in visual design
Learning Outcomes
-
Students should be able to:
-
Apply basic shading and texture techniques
-
Draw simple human figures and characters
-
Create meaningful illustrations
-
Use hand-lettering effectively
-
Combine words and images in an applied design
GRADE - 4
Advertising Design and Visual Communication
Practical Syllabus
1. Poster Design
-
Product advertisement poster
-
Educational poster
-
Social-awareness poster
-
Cultural-event poster
-
Public-service poster
-
Sports or health campaign poster
2. Advertising Layout
-
Headline
-
Subheading
-
Body copy
-
Illustration or photograph
-
Logo placement
-
Call to action
-
Contact information
3. Visual Communication
-
Symbol design
-
Signboard design
-
Directional sign system
-
Pictograms
-
Information graphics
-
Visual storytelling
4. Typography
-
Type hierarchy
-
Headline lettering
-
Display typography
-
Text alignment
-
Contrast and emphasis
-
Typography-based poster
5. Commercial Illustration
-
Food illustration
-
Fashion illustration
-
Product illustration
-
Travel illustration
-
Editorial illustration
-
Advertising mascot design
Grade 4 – Theory
-
Meaning of advertising
-
Purpose of commercial communication
-
Target audience
-
Product, service, and social advertising
-
Parts of an advertisement
-
Visual hierarchy
-
Emphasis, contrast, balance, and rhythm
-
Meaning of logo, symbol, and pictogram
-
Difference between information and persuasion
-
Basic principles of copy and headline writing
-
Ethical advertising
-
Copyright awareness
-
Responsible use of images and ideas
Learning Outcomes
-
Students should be able to:
-
Design clear and attractive advertisements
-
Organize text and images effectively
-
Create meaningful symbols and pictograms
-
Apply visual hierarchy
-
Communicate a message to a selected audience
GRADE - 5
Branding, Packaging, and Publication Design
Practical Syllabus
1. Logo and Identity Design
-
Initial-letter logo
-
Symbol-based logo
-
Combination logo
-
Colour variation
-
Black-and-white version
-
Brand identity sheet
2. Branding Materials
-
Business card
-
Letterhead
-
Envelope
-
Identification card
-
Social-media profile design
-
Promotional banner
3. Packaging Design
-
Product-label design
-
Box packaging
-
Food packaging
-
Cosmetic packaging
-
Eco-friendly packaging concept
-
Package surface pattern
4. Publication Design
-
Magazine cover
-
Newsletter cover
-
Brochure
-
Leaflet
-
Book cover
-
Interior page layout
5. Product Presentation
-
Product illustration
-
Brand name development
-
Tagline creation
-
Packaging mock-up
-
Display-board presentation
Grade 5 – Theory
-
Meaning of brand and branding
-
Brand identity and brand image
-
Qualities of an effective logo
-
Importance of colour in branding
-
Meaning and purpose of packaging
-
Functions of packaging:
-
Protection
-
Information
-
Identification
-
Promotion
-
Convenience
-
Introduction to publication design
-
Grid and margin
-
Page hierarchy
-
Cover and interior layout
-
Packaging information and labelling
-
Sustainability in design
-
Trademark and copyright awareness
Learning Outcomes
-
Students should be able to:
-
Develop a basic brand identity
-
Design coordinated stationery
-
Create functional and attractive packaging
-
Produce a simple brochure or publication layout
-
Present a brand concept professionally
GRADE - 6
Digital Art, Photography, and Media Design
Practical Syllabus
1. Digital Drawing
-
Digital line drawing
-
Shape tools
-
Digital colouring
-
Layer management
-
Brush selection
-
Digital shading and highlights
2. Image Editing
-
Cropping and resizing
-
Brightness and contrast correction
-
Basic colour adjustment
-
Removing simple unwanted elements
-
Image and text combination
-
Exporting artwork in suitable formats
3. Digital Graphic Design
-
Social-media poster
-
Web banner
-
Digital invitation
-
Online advertisement
-
Thumbnail design
-
Digital certificate or announcement
4. Photography
-
Camera angles
-
Framing
-
Rule of thirds
-
Lighting
-
Background selection
-
Product photography
-
Portrait or environmental photography
5. Media Composition
-
Photo collage
-
Photo-story layout
-
Digital campaign post
-
Before-and-after design
-
Multimedia presentation board
Grade 6 – Theory
-
Difference between traditional and digital art
-
Raster and vector graphics
-
Pixel and resolution
-
RGB and CMYK colour modes
-
Common file formats:
-
JPEG
-
PNG
-
PDF
-
SVG
-
TIFF
-
Meaning of layers
-
Basic principles of photography
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Rule of thirds
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Camera angle and viewpoint
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Natural and artificial lighting
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Digital-image ethics
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Image ownership and permission
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Responsible use of artificial intelligence and digital tools
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Safe storage and backup of creative work
Learning Outcomes
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Students should be able to:
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Create basic digital artwork
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Edit and combine images responsibly
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Design media content for digital platforms
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Apply photography principles
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Select suitable file formats and resolutions
GRADE - 7
Creative Campaigns and Professional Portfolio
Practical Syllabus
1. Advertising Campaign
Students should develop a coordinated campaign consisting of:
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Campaign title
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Logo or campaign symbol
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Main poster
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Social-media post
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Banner
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Brochure or leaflet
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Short promotional message
2. Brand Campaign
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Brand research
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Target-audience identification
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Mood board
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Logo development
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Colour palette
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Typography selection
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Packaging or promotional item
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Final presentation board
3. Social and Cultural Communication
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Environmental campaign
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Health-awareness campaign
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Education campaign
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Heritage and culture campaign
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Peace and unity campaign
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Youth-development campaign
4. Advanced Illustration
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Editorial illustration
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Conceptual illustration
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Advertising illustration
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Character or mascot system
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Storyboard
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Sequential art
5. Portfolio Development
The portfolio should include selected work from:
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Drawing
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Painting
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Illustration
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Typography
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Advertising
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Branding
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Packaging
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Digital design
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Photography
Grade 7 – Theory
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Meaning of campaign design
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Creative brief
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Target audience and user needs
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Research and idea development
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Mood boards and reference boards
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Thumbnail sketches
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Concept selection
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Consistency in campaign design
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Brand guidelines
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Portfolio selection and sequence
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Presentation skills
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Constructive criticism
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Design ethics
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Representation and inclusivity
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Plagiarism and originality
Learning Outcomes
-
Students should be able to:
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Develop a complete communication campaign
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Conduct basic audience and design research
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Maintain visual consistency
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Present ideas through sketches and design boards
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Prepare a well-organized creative portfolio
GRADE - 8
Advanced Commercial Arts and Final Design Project
Practical Syllabus
1. Final Commercial Arts Project
Candidates should complete one major project from one of the following areas:
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Brand identity system
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Product launch campaign
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Social-awareness campaign
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Publication design
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Packaging range
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Educational communication project
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Cultural-promotion campaign
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Digital-media campaign
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Exhibition or event identity
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Integrated advertising campaign
2. Required Project Components
The final project should contain:
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Project title
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Design brief
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Aim and objectives
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Target audience
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Research
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Reference and mood board
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Preliminary sketches
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Concept development
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Colour and typography plan
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Final designs
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Mock-ups or presentation models
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Written project explanation
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Final presentation
3. Professional Design Components
Candidates should produce a suitable selection of:
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Logo
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Poster
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Brochure
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Advertisement
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Packaging
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Publication cover
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Social-media creatives
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Banner
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Invitation or promotional card
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Digital presentation
4. Portfolio and Viva Voce
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Final professional portfolio
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Process journal or design-development book
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Project presentation
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Explanation of creative decisions
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Response to examiner’s questions
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Self-evaluation
5. Introductory Professional Practice
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Understanding a client brief
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Communicating with clients
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Developing timelines
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Revising designs
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Preparing final files
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Presenting design options
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Maintaining professional conduct
Grade 8 – Theory
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Advanced principles of visual communication
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Design thinking process:
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Understand
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Research
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Define
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Ideate
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Develop
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Test
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Present
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Creative strategy
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Audience psychology
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Advertising media
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Print and digital production
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Basic pre-press knowledge
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Bleed, margin, crop, and resolution
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Colour consistency
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Portfolio presentation
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Professional communication
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Client and designer responsibilities
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Freelance and studio practice
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Copyright, trademark, licensing, and plagiarism
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Ethical image editing
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Accessibility and inclusive design
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Sustainable commercial design
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Career opportunities in Commercial Arts
Learning Outcomes
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Students should be able to:
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Complete an original professional-level project
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Respond effectively to a design brief
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Conduct research and develop creative concepts
-
Produce coordinated visual materials
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Explain and defend design decisions
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Present a professional portfolio
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Demonstrate readiness for advanced training or creative work

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